What to Expect
You’ll see the whole plan before anything is built.
Every project starts with an interactive plan you can click through, react to and approve. Your feedback shapes the final version, and you always know what you’re getting.
A conversation
We talk through your business, where new customers come from and what's slowing you down. No prep needed.
Your draft plan
Within days you get a private, passcode-protected link: a full plan with a roadmap, design directions, scope and costs. Not a PDF.
You react
Tap Love it or Not for me on designs and ideas, and leave notes anywhere. It saves as you go, and partners can each give their own feedback.
The final plan
We send the final version with a clear summary of what changed because of what you said. You approve it by email and building starts the same day.
Try a sample plan
Built exactly like a real client plan, for a fictional business. Click the buttons and leave notes; at the bottom you’ll see your feedback the way we see it. Nothing you enter leaves the page.
Alder & Finch Estate Planning
A two-partner estate planning firm: a new site, online consult booking, an intake questionnaire and a private matter board.
Open the sample plan →Ridgeline Heating & Air
A family-run HVAC company with a great reputation and an outdated website: online booking, a quote form that gets the details up front, review requests and one simple job list.
Open the sample plan →Saltmarsh Candle Co.
A small-batch candle brand moving off a marketplace: its own storefront, a smooth checkout, cart reminders and a one-minute way to list new scents.
Open the sample plan →Golden Hour Events
A wedding and event planning duo: a portfolio that books consults, an inquiry form that checks the date, and a client portal for every event.
Open the sample plan →Juniper Yoga & Pilates
A boutique yoga and Pilates studio: class booking with waitlists, memberships and class packs, an intro offer that converts, and win-back emails.
Open the sample plan →Different industry? Every plan is written from scratch around your business. These are just examples.
Your feedback changes the plan, and you can see how
The final plan opens with a summary of what you told us and what we changed because of it. Here’s what that looks like for the law firm sample.
Draft feedbackDana loved Quiet confidence; Marcus preferred Modern counsel's navy for advisors.
Final planCombines them: cream and serif for the public site, with the navy on the advisor page.
Draft feedbackThe intake questionnaire felt long for a first visit.
Final planSplits it in two: the basics before the consult, the asset details after the firm is engaged.
Draft feedbackMust have: booking and intake. Skip for now: the Spanish version.
Final planBuilds around the must-haves. Spanish moves to the ideas list, ready when the firm is.
What every plan covers
- A two-track roadmap
- What we're building and the few points where we need you, side by side.
- Design directions
- Two or three mockups of your site to react to before anything is built.
- Stages with a finish line
- Who does what at each step, and how we'll know it's done.
- Itemized scope
- Every deliverable listed, so there's no question about what's included.
- Rules for your industry
- The advertising, privacy and accessibility rules we build around, in plain English.
- Your running costs
- What you'll pay providers each month. Every account is in your name.
- Ideas for later, kept separate
- Optional next steps you can react to, never bundled into the price.
Want a plan like this for your business?
It starts with a single conversation.