Services
Get found. Capture every lead. Grow from there.
Most clients start with their online presence and add the next step when the business is ready. Start wherever makes sense for where you are today.
Website & Online Presence
Fixed scope · Launch timeline set in your plan before work starts
Everything a customer needs to find you, trust you and reach you. For new businesses starting from zero, and established ones whose website no longer reflects how good they are.
What’s included
- A custom website written and designed for your customers, not a template.
- Domain and professional email, set up in your name.
- Google Business Profile and directory listings, where your business qualifies.
- Contact, quote or booking forms that reach you right away.
- Search essentials: fast pages, a sitemap, structured data and Search Console.
- Simple analytics that show where visitors come from.
How it works
- An interactive plan to review and approve before anything is built.
- Design directions to react to and choose from.
- Build, testing and launch.
- A training session on everything you’ll run yourself.
- Written how-tos for the edits you’ll make often.
Lead Capture & Follow-Up
Scoped to how you sell · Added at launch or whenever you’re ready
Once people can find you, make sure every inquiry turns into a conversation, even when you’re busy with a client.
Example work
- Online booking and scheduling.
- Quote and intake forms that collect what you need up front.
- A CRM set up around how you actually sell.
- Automatic email confirmations, reminders and follow-ups.
- Review requests after every job or order.
- Simple reporting on where leads come from and which ones turn into customers.
How it works
- A plan built around your sales process.
- Setup and testing with real examples.
- Training for you and anyone who helps you sell.
- Launch support while the first leads come through.
Automation & Ongoing Support
Project-based or monthly
Take repetitive admin off your plate and keep improving as the business grows, with someone who already knows your setup.
Example work
- Admin tools built around your process, from inventory to intake.
- Connecting the apps you already use so information moves on its own.
- Drafting help for listings, emails and posts, always with your review.
- Monthly updates, fixes and new pages.
- A quarterly look at what’s working and what to try next.
- Direct access for questions and changes.
For Early-Stage Founders
Starting from the beginning?
MAC Launch is a fixed-scope path for founders with a defined concept who need the name, website, tools and starter systems to launch professionally, plus advice on which tools are worth paying for.
Already up and running?
Not sure what to fix first? Start with a Website & Lead Review.
A close look at how customers find you, what they see when they land, and what happens after they reach out, delivered as a short, prioritized plan you can act on with or without us.