Sample plan · fictional clientDraft plan for Saltmarsh Candle Co.
Your own store, where listing a new scent takes a minute
A fast storefront that feels like the brand, checkout through Stripe, friendly reminders when a cart is left behind, and an admin where you snap a photo, approve a drafted description and publish.
Your part in this draft
- 1Pick a design2 directions
- 2Mark what matters9 features
- 3Answer two questionsQuick ones
- 4Tap doneWe send the final plan
Everything saves as you tap. Try it: nothing here leaves your browser.
What changes for you
Marketplace fees take a cut of every order
Customers buy on your own site, and you keep the customer relationship
Listing a new scent takes an evening of copy and photos
Snap a photo, approve the drafted listing, publish in a minute
Half-finished carts just disappear
A friendly reminder brings shoppers back to finish checkout
Pick a direction
Early homepage mockups, desktop and phone. Flip between them and react to each. The favorite gets refined on a private preview link; you can also mix and match.
Coastal minimal
Off-white and sea-glass green with a quiet serif and lots of space, so the product photos do the talking. Feels like a boutique on a boardwalk.
How it works, on a phone
The moments that matter most, drawn the way your customers and team will see them.
Driftwood & Fig
$28 · 8 oz soy candle
Add to cart
Free shipping over $50
A product page
Fast on a phone, with sizes, a gift note option and Apple Pay or Google Pay through Stripe.
Automatic emails
Cart reminder
On3 hours after checkout stops
Back in stock
OnWhen a sold-out scent returns
Thank you + review ask
On5 days after delivery
Fall drop announcement
DraftSubscribers only
Emails that sell for you
Each one runs on its own, and only goes to shoppers who agreed to emails. You can edit the wording anytime.
Orders
#1042 · Jess M.
PackDriftwood & Fig ×2 · gift note
#1041 · Amir K.
PackFall drop set
#1040 · Dana L.
ShippedLabel printed
Low Tide
Low6 left in stock
Orders, at a glance
Every order in one list, with what to pack next and a low-stock warning before a scent sells out.
What matters most to you?
Mark each piece Must have or Skip for now. The final plan is built around your must-haves; skipped items aren't lost, just set aside.
Storefront
Product and collection pages
Scents, sizes and seasonal collections
Search and filters
By scent family, size and price
Brand story and reviews
About page plus product reviews
Selling
Checkout with Stripe
Cards, Apple Pay and Google Pay, with sales tax
Cart reminders
A friendly nudge when a cart is left behind
Refill club
Monthly subscriptions with skip and cancel
Behind the scenes
Photo-to-listing
Snap a photo; a drafted title and description wait for your OK
Order list and labels
Packing list and shipping labels in one place
Low-stock alerts
A heads-up before a scent sells out
How we get there
We do the building. Here's everything you're needed for, start to finish.
- 01
Approve and pick a design
Building starts the same day.
Your part: One email
- 02
We build on a private preview
Store, checkout and admin, with your real products.
Your part: Share product photos
- 03
Move your products over
We import listings and reviews from the marketplace.
Your part: Spot-check a few
- 04
Setup call
Stripe, domain and email move into your name.
Your part: One call, together
- 05
Launch
Live, with a test order placed and refunded.
Your part: Final OK
- 06
Training
List a product, pack an order and issue a refund, together.
Your part: One walkthrough
Good to know
Rules we build around for online store websites
Research to support your own review, not legal advice. You approve everything that goes live.
Sales tax
- Why it matters
- Most states require collecting sales tax once you pass their thresholds
- How the build handles it
- Stripe Tax calculates it at checkout; you choose where to register
Card security
- Why it matters
- Card data must be handled to PCI standards
- How the build handles it
- Stripe handles every card number; none touch your site
Shipping and refunds
- Why it matters
- The FTC requires shipping when you promise, and clear refund terms
- How the build handles it
- Ship-by dates and a plain-English refund policy on every product
Marketing consent
- Why it matters
- Marketing emails need permission, a real postal address and an easy unsubscribe
- How the build handles it
- Opt-in at checkout, with the address and an unsubscribe link in every email
Accessibility
- Why it matters
- Online stores are the most common target of ADA website claims
- How the build handles it
- Built to WCAG 2.2 AA with an accessibility statement
| Rule | Why it matters | How the build handles it |
|---|---|---|
| Sales tax | Most states require collecting sales tax once you pass their thresholds | Stripe Tax calculates it at checkout; you choose where to register |
| Card security | Card data must be handled to PCI standards | Stripe handles every card number; none touch your site |
| Shipping and refunds | The FTC requires shipping when you promise, and clear refund terms | Ship-by dates and a plain-English refund policy on every product |
| Marketing consent | Marketing emails need permission, a real postal address and an easy unsubscribe | Opt-in at checkout, with the address and an unsubscribe link in every email |
| Accessibility | Online stores are the most common target of ADA website claims | Built to WCAG 2.2 AA with an accessibility statement |
What you'll pay providers each month
Every account is in your name and you pay providers directly. Estimates of provider charges, not our fees.
Domain
- Est. cost
- ~$20/yr
Hosting
- Est. cost
- $20/mo
- Notes
- A business plan on Vercel
Stripe
- Est. cost
- 2.9% + 30¢ per order
- Notes
- No monthly fee; Stripe Tax adds a small per-order fee
Email marketing
- Est. cost
- $0–20/mo
- Notes
- Depends on list size
Shipping labels
- Est. cost
- Pay as you go
- Notes
- Discounted rates through a label service
| Account | Est. cost | Notes |
|---|---|---|
| Domain | ~$20/yr | |
| Hosting | $20/mo | A business plan on Vercel |
| Stripe | 2.9% + 30¢ per order | No monthly fee; Stripe Tax adds a small per-order fee |
| Email marketing | $0–20/mo | Depends on list size |
| Shipping labels | Pay as you go | Discounted rates through a label service |
Who owns what
You do. The domain, hosting, code, data and every login are in your name from the setup call on. When we hand off, our access is removed and everything keeps running without us.
Keep selling on the marketplace too, or move fully to your own store?
Roughly how many orders a month, and when's your busiest season?
Ideas for later
Not part of this plan and not priced. Just tell us which sound useful, and we'll revisit them once things are running.
Wholesale portal
Shops log in, see wholesale prices and reorder in a few clicks
Scent quiz
A short quiz that recommends a candle and captures an email
Back-in-stock alerts
Shoppers ask to be told when a sold-out scent returns
Local pickup
Order online, pick up at the studio or a weekend market
All set?
On a real plan, this is where you’d let us know you’re finished. Within a few days you’d get the final plan, opening with a short “you said, so we changed” summary.
On a real plan, this lets Corey know you're finished.
What MAC Endeavors sees
Live, only in your browserNothing yet. Tap Love it or Not for me on anything above, or leave a note, and it shows up here the moment it saves.