For side hustles & new founders
Turn your side hustle into a real business online.
You've got the product, the skill or the following. What's missing is a home base that makes people take you seriously and makes it easy to buy, book or reach out. We build it with you, in plain English, on accounts you own.
Sound familiar?
Small gaps that quietly cost you customers.
- Everything runs through DMs, Venmo and memory.
- A social media page is the closest thing you have to a website.
- You're not sure which tools are worth paying for yet.
- You want to look established without spending like a big company.
What You Get
Start with the essentials. Add more when you’re ready.
A professional website
Written and designed for your customers, fast on a phone, and easy for you to update.
Your own domain and email
you@yourbusiness.com instead of a free email address, set up in your name.
A way to get paid or booked
Inquiry, order or booking forms that reach you right away, with payments when you're ready.
The basics done right
Search setup, a privacy policy and the essentials a real business needs from day one.
Starter tools, not a tech pile
Only what you need now, with a clear path to add more as you grow.
Training you'll actually use
A walkthrough and short how-tos, so you can run it yourself.
How It Works
- 01
A 20-minute call
Tell us about the business and where you want it to go.
- 02
Your plan
An interactive plan with scope, design directions and running costs to react to and approve.
- 03
Build and launch
We build on a private preview, you check it, and we launch together.
- 04
Training
A walkthrough and how-tos so you can run it yourself.
A weekend collecting hobby, sold at flea markets, became an online store where listing a new piece takes a photo and a click.
See the Second Light pilot project →Questions
Do I need an LLC before I get a website?
No. Many people launch the site first. If you're forming a business, we'll make sure the domain, email and accounts are set up so they can move into the company's name later.
How much does a website for a small business cost to run?
Usually a domain at about $20 a year plus hosting and any tools you choose. Every running cost is listed in your plan before you commit, and every account is in your name.
Can I update it myself?
Yes. You'll get training and written how-tos for the changes you make often, and help is there when you want it.
What if I'm not sure what I need yet?
That's what the first call and plan are for. We start small with the essentials and leave bigger ideas on a list for later.
One conversation to find out where to start.
Twenty minutes over video, no pitch deck, and at least one idea worth doing, whether or not we work together.