For online stores & makers
Your own store, where you keep the customer and the margin.
Marketplaces are a great start, until the fees, the rules and the competition next to your listing start costing more than they bring. We build a storefront that feels like your brand, with tools that make running it simple.
Sound familiar?
Small gaps that quietly cost you customers.
- Marketplace fees take a cut of every order.
- Your customers belong to the marketplace, not you.
- Listing a new product takes an evening of photos and copy.
- Inventory and orders live in three different places.
What You Get
Start with the essentials. Add more when you’re ready.
A storefront that sells your story
Product pages that feel like your brand and look great on a phone.
Simple, secure checkout
Payments through a trusted processor, so card details never touch your site.
Fast listing tools
An admin built around how you add products, with drafting help you review before anything goes live.
Emails that sell for you
Cart reminders, back-in-stock notes and thank-yous, sent only to customers who opted in.
Orders and inventory in one place
See what to pack next and what's running low.
The store essentials
Shipping and refund policies, sales tax setup and search basics.
How It Works
- 01
A 20-minute call
Tell us about the business and where you want it to go.
- 02
Your plan
An interactive plan with scope, design directions and running costs to react to and approve.
- 03
Build and launch
We build on a private preview, you check it, and we launch together.
- 04
Training
A walkthrough and how-tos so you can run it yourself.
A collector's storefront where one photo starts a complete, ready-to-review listing.
See the Second Light pilot project →Questions
Should I leave Etsy or keep both?
Many makers keep the marketplace for discovery and send repeat customers to their own store. Your plan can do either.
Do I need Shopify?
Not necessarily. Some stores are best on a platform, others on a custom build. We recommend what fits your products, volume and budget.
How do I handle sales tax?
Checkout can calculate it automatically, and your plan explains when you need to register in a state.
Can I move my products and reviews over?
Usually, yes. Moving listings is part of the plan, and we check them with you before launch.
One conversation to find out where to start.
Twenty minutes over video, no pitch deck, and at least one idea worth doing, whether or not we work together.